Audience Theory is a brand and content strategy firm. Since opening our doors in 2004, we've been helping our clients in four areas:
Creating strategies that integrate multiple aspects of a brand's culture- its history, its people, and its place in society.
Incorporating trends, cultural shifts, and life stage transitions into business planning for greater impact
Analyzing the competition through a business and cultural lens in order to identify unique opportunities for brand extension and promotion.
Learning from marketplace success without being a "me too" brand.
Our clients have a deep interest in the emotional and cultural aspects of audience connection, and turn to Audience Theory for unique methodologies that provide depth, nuance, and clarity.
Our presentations are story-driven, memorable and actionable.
Entertainment
ABC
ABC News
AMC Networks
AMI - American Media Inc.
Amazon Studios
BET
Bravo
CBS
CNN
Comedy Central
Discovery
Disney
E!
ESPN
Food Network
HGTV
IFC
Lionsgate
Live Nation
MSNBC
Technology, Apps,
Social Media
Microsoft
Skype
Snapchat
Spotify
Yahoo!
YouTube
MTV
NBC
PBS
Paramount Network
Participant
Pop
SYFY
Scripps Networks Interactive
Showtime
Sony Pictures
TV Land
The Madison Square Garden Company
Time Inc.
USA
Universal Kids
VH1
ViacomCBS
Warner Brothers